You're drowning in admin work...
Enrollment is suffering.
Leads are slipping away.
Parents are waiting.
Your business isn't growing.
Timmy installs a calm, unified system for communication, follow-up, and lead generation, then pairs it with a trained virtual assistant and proven playbooks so your business grows without everything depending on you.
If this sounds familiar...
you're not alone.
- Leads come in… but follow-ups are inconsistent
- Parents wait too long for answers
- Staff replies differently every time
- You're buried in scheduling, invoicing, and admin
- Growth feels random — not predictable
- You're the bottleneck in your own business
You don't need more hustle. You need systems, execution, and leverage built for sports academies, sports clubs, and children activity providers.
We're not just a CRM.
We're the whole system.
Most platforms give you software and wish you luck. Timmy gives you a system, an operator, and a playbook — so the work actually gets done.
A CRM built specifically for sport clubs and academies to centralize communication, track opportunities, and remove chaos.
- Unified inbox — SMS, email, social DMs, calls
- Pipelines & opportunities
- Templates & workflows
A trained executive assistant who runs the system so you're not stuck building, maintaining, and babysitting it.
- Done-for-you setup (Platinum+)
- Follow-up & admin execution
- Ongoing improvements as you grow
Proven admin reduction, enrollment and retention strategies built for busy directors so growth becomes measurable and repeatable.
- Lead-to-enrollment flows
- Parent communication scripts
- Tracking & reporting
Because you don't need more tools.
You need relief.
Messages come from everywhere and if follow-up isn't consistent, you quietly lose enrollments.
Timmy auto-captures every inquiry, routes it, and nurtures it so no athlete gets missed.
- Missed-call text back
- SMS + email follow-ups
- Lead routing & notifications
- Reminders and check-ins
Scheduling, invoicing, and "quick questions" steal your evenings and slow down growth.
Will reduce manual work and keeps the machine running.
- Unified system for daily ops
- Templates for common replies
- Task workflows
- VA support (Platinum+)
Different answers from different people creates confusion and slow replies kill conversions.
Standard scripts, templates, and oversight, so every parent interaction feels professional.
- Conversation history saved
- Guardrails & templates
- Quality monitoring (Diamond+)
- Ongoing updates
You can't scale what lives in your head. Without a pipeline, follow-up becomes guesswork.
Clear pipeline stages + enrollment playbooks so you always know what's next.
- Pipeline visibility
- Booking prompts & nudges
- Reporting
- Playbooks & optimization
- ✕Owner is the bottleneck
- ✕Leads scattered across platforms
- ✕No consistent follow-up
- ✕Admin work eats evenings and weekends
- ✕Enrollment depends on manual effort
- ✓Every lead auto-tracked and nurtured
- ✓Parents get instant responses
- ✓One unified inbox
- ✓Admin drastically reduced
- ✓Enrollment becomes predictable
What academy owners experience
Real outcomes from real academies using Timmy
What owners are saying
Real feedback from academies seeing real results
"We cut admin by ~12 hours/week. Parents get answers fast, and our trial-to-enrollment rate jumped from 28% → 41% in 60 days."
"We were missing DMs and texts constantly. Now everything is in one inbox and we respond in < 5 minutes during business hours."
"The VA + playbook is the difference. We added +18 enrollments in one quarter without hiring another front desk person."
Trusted by sports academies, clubs, and children's activity providers
Sports academies, sports clubs & children's activity providers run better with Timmy AI CRM.
How it works
A simple process that gets you from "uggghh" to "done".
Tell us what you're trying to improve: leads, follow-up, parent communication, or organization.
We walk you through how Timmy fits your academy and recommend the best plan for your situation.
Choose self-directed or done-for-you support. Either way, you'll know the exact next step.
Run your academy
from anywhere
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Real-time notifications for new leads & messages
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Chat with leads and clients directly in-app
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Check your pipeline, bookings & stats on the go
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Never miss another enrollment opportunity
Plans built for different support levels
From do-it-yourself to done-for-you. Select the level of support you need, and upgrade or downgrade at any time.
Gold- ✓Core CRM
- ✓Messaging + pipelines
- ✓Workflows available
- ✓Free setup & 30-day guarantee
Platinum- ✓Setup support included
- ✓Templates + workflows help
- ✓Ongoing assistance
- ✓Free setup & 30-day guarantee
Diamond- ✓AI assistance
- ✓Human monitoring
- ✓Advanced support
- ✓30-day guarantee
Vibranium- ✓AI + monitoring
- ✓Executive Assistant hours
- ✓Highest-touch support
- ✓30-day guarantee
The AI CRM built for sports academies, clubs, and children's activity providers, so you can spend more time doing what you love, and spend less time on admin work.